Consumer involvement with products: comparison of PII and NIP scales in the Brazilian context

Consumer involvement with products: comparison of PII and NIP scales in the Brazilian context

This study aims to evaluate the extent to which two scales of consumer involvement with products converge: PII (Personal Involvement Inventory), by Zaichkowsky (1994), and NIP (New Involvement Profile), by Jain and Srinivasan (1990). The literature review encompasses the main studies on measur...

Full description

Bibliographic Details
Main Authors: Victor Manoel Cunha de Almeida, Natalie Bragança Düsenberg
Format: Article
Language:English
Published: Fundação Escola de Comércio Álvares Penteado 2014-05-01
Series:Revista Brasileira de Gestão De Negócios
Subjects:
Consumer behavior.1
Consumer involvement with products.1
PII scale.1
NIP scale.1
Online Access:http://rbgn.fecap.br/RBGN/article/view/959

Internet

http://rbgn.fecap.br/RBGN/article/view/959

Similar Items