Consumer involvement with products: comparison of PII and NIP scales in the Brazilian context

Consumer involvement with products: comparison of PII and NIP scales in the Brazilian context

This study aims to evaluate the extent to which two scales of consumer involvement with products converge: PII (Personal Involvement Inventory), by Zaichkowsky (1994), and NIP (New Involvement Profile), by Jain and Srinivasan (1990). The literature review encompasses the main studies on measur...

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Bibliographic Details
Main Authors:	Victor Manoel Cunha de Almeida, Natalie Bragança Düsenberg
Format:	Article
Language:	English
Published:	Fundação Escola de Comércio Álvares Penteado 2014-05-01
Series:	Revista Brasileira de Gestão De Negócios
Subjects:	Consumer behavior.1 Consumer involvement with products.1 PII scale.1 NIP scale.1
Online Access:	http://rbgn.fecap.br/RBGN/article/view/959

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