Identifying Factors Affecting the Brand Value Creation of Volleyball Clubs: A Study of the Iranian Super League
Purpose: This research aimed to identify the influential factors on the brand value creation of Iran's Super League volleyball clubs.Methods: This research was conducted by adopting a qualitative approach based on the thematic analysis method. The thematic analysis method was implemented using...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Mohaghegh Ardabili
2022-07-01
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| Series: | Research in Sport Management and Marketing |
| Subjects: | |
| Online Access: | https://rsmm.uma.ac.ir/article_1790_892497811cd6309002e5b54dfaf03923.pdf |