DIGITAL INFORMATION SOURCES ABOUT SEMIOTIC ELEMENTS OF FAMOUS PRODUCT BRANDS

Today, various products are presented on the internet in the form of pictorial and symbolic content that represents certain information, and thus digital sources of product information are gaining in importance. The internet as a new medium has a strong influence on the promotion of each product bra...

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Bibliographic Details
Main Authors: Mile Čolić, Ivan Dunđer, Ernest Vlačić
Format: Article
Language:English
Published: Šibenik University of Applies Sciences 2022-07-01
Series:Elektronički Zbornik Radova Veleučilišta u Šibeniku
Subjects:
Online Access:https://hrcak.srce.hr/en/clanak/406650