STUDY OF CONSUMPTION BEHAVIOR AND ITS MAIN FACTORS OF INFLUENCE IN THE CURRENT ECONOMIC AND SOCIAL CONTEXT
Knowing the consumption behavior of individuals is a basic goal of any business, the market success depending decisively on the ability of organizations to adapt to the ever-changing needs and preferences of consumers. The phenomenon of business globalization, but also the technological innovation...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2020-12-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2020-06/07_Gherman.pdf |