STUDY OF CONSUMPTION BEHAVIOR AND ITS MAIN FACTORS OF INFLUENCE IN THE CURRENT ECONOMIC AND SOCIAL CONTEXT

STUDY OF CONSUMPTION BEHAVIOR AND ITS MAIN FACTORS OF INFLUENCE IN THE CURRENT ECONOMIC AND SOCIAL CONTEXT

Knowing the consumption behavior of individuals is a basic goal of any business, the market success depending decisively on the ability of organizations to adapt to the ever-changing needs and preferences of consumers. The phenomenon of business globalization, but also the technological innovation...

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Bibliographic Details
Main Author: CRISTINA GHERMAN
Format: Article
Language:English
Published: Academica Brâncuşi 2020-12-01
Series:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Subjects:
consumption behavior
qualitative marketing research.
Online Access:https://www.utgjiu.ro/revista/ec/pdf/2020-06/07_Gherman.pdf

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