Conjoint fMRI method for shortening analysis time
Neuromarketing objective is to understand the functioning of the human decision-making of the brain. The first neuromarketing research was performed by Read Montague in 2003 and Harper Collins added the word neuromarketing to its dictionary in 2005. The most promising way to perform neuromarketing s...
| मुख्य लेखक: | |
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| स्वरूप: | लेख |
| भाषा: | English |
| प्रकाशित: |
Taylor & Francis Group
2018-12-01
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| श्रृंखला: | Cogent Psychology |
| विषय: | |
| ऑनलाइन पहुंच: | http://dx.doi.org/10.1080/23311908.2018.1446254 |