Role of Individual Customers in Development of Banking Products in the Context of Open Innovation Concept and Demand Approach to Innovations
The goal of the article is to identify the role of individual customers in implementation of improvements and innovative solutions in service-related banking products against the background of theoretical demands of the concept of open innovations and demand approach to innovations. It is assumed th...
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| Format: | Article |
| Language: | English |
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Sciendo
2015-10-01
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| Series: | Journal of Economics and Management |
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| Online Access: | https://www.ue.katowice.pl/fileadmin/user_upload/wydawnictwo/JEM_Artyku%C5%82y_1_30/JEM_22/06.pdf |