Modelling the Impact of Transit Media on Information Spreading in an Urban Space Using Cellular Automata

Modelling the Impact of Transit Media on Information Spreading in an Urban Space Using Cellular Automata

Information spreading processes are the key drivers of marketing campaigns. Activity on social media delivers more detailed information compared to viral marketing in traditional media. Monitoring the performance of outdoor campaigns that are carried out using this transportation system is even more...

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Bibliographic Details
Main Authors: Krzysztof Małecki, Jarosław Jankowski, Mateusz Szkwarkowski
Format: Article
Language:English
Published: MDPI AG 2019-03-01
Series:Symmetry
Subjects:
transit advertising
information spreading
diffusion simulation
cellular automata (CA)
graph-based cellular automata (GCA)
relation-based neighbourhood
data-driven modelling
Online Access:https://www.mdpi.com/2073-8994/11/3/428

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https://www.mdpi.com/2073-8994/11/3/428

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