On the semiotics of Iranian Muckbang-cookbang discourse: from creation to co-creation of brand values
AbstractThe Muckbang discourse, as digital commensality, depicts the preparation of food (Cookbang) or eating food (Muckbang) by an influencer in the presence of other users. This trend is considered as a tool for spreading Korean food tradition as an essential part of the Hallyu or "Korean wav...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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University of Isfahan
2023-03-01
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| Series: | نشریه پژوهشهای زبانشناسی |
| Subjects: | |
| Online Access: | https://jrl.ui.ac.ir/article_27650_6f475f346afaf607a53f20edc2840c49.pdf |