CRM and customer data: Challenges of conducting business in digital economy

CRM and customer data: Challenges of conducting business in digital economy

Enterprises are facing difficulties in achieving and maintaining competitive ability amidst globalized markets. In the modern business environment, an effective CRM is an imperative for retaining customers. As CRM systems rely on customer data, it is important to secure data integrity. This paper th...

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Bibliographic Details
Main Authors: Bakator Mihalj, Đorđević Dejan, Ćoćkalo Dragan, Ćeha Milenko, Bogetić Srđan
Format: Article
Language:English
Published: University of Novi Sad, Technical faculty Mihajlo Pupin, Zrenjanin 2021-01-01
Series:Journal of Engineering Management and Competitiveness
Subjects:
crm
customer data
globalization
digital economy
data security
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/2334-9638/2021/2334-96382102085B.pdf

Internet

https://scindeks-clanci.ceon.rs/data/pdf/2334-9638/2021/2334-96382102085B.pdf

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