STRATEGI PEMASARAN, SITUASI PERSAINGAN, DAN PERMODALAN DALAM MEMPENGARUHI KINERJA UKM PENGRAJIN TERASI KAWASAN PESISIR KOTA LANGSA
This study aims to analyze the effect of marketing strategies, competitive situations, and capital on the performance of shrimp paste SMEs in the coastal area of Langsa City. The number of respondents in this study was twenty-four shrimp paste in the coastal area of Langsa City in two villages:...
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| Format: | Article |
| Language: | English |
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Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Merdeka Malang
2019-11-01
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| Series: | Jurnal Bisnis dan Manajemen |
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| Online Access: | https://jurnal.unmer.ac.id/index.php/jbm/article/view/3262 |