Dimensiones en la evaluación de la creatividad en campañas de comunicación integrada: una aportación para la evaluación en el entorno docente
Evaluating creativity in integrated communication campaigns is not an easy task. Despite creativity being one of the most important aspects in the sector, subjectivity plays a decisive role when evaluating creative potential in a campaign. In the professional envi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad CEU San Pablo
2020-06-01
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| Series: | Doxa Comunicación |
| Subjects: | |
| Online Access: | https://repositorioinstitucional.ceu.es/bitstream/10637/10837/1/es_m6_stamped.pdf |