From Zoomers to Geezerade: Representations of the Aging Body in Ageist and Consumerist Society
This paper is based on an analysis of representations of seniors in the media. In particular, we examine images of the bodies of seniors in the advertising campaigns promoting a product called Geezerade sold in Circle K convenience stores in the Atlantic provinces of Canada in the summer of 2011. We...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2013-01-01
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| Series: | Societies |
| Subjects: | |
| Online Access: | http://www.mdpi.com/2075-4698/3/1/52 |