MARKET SEGMENTATION BY PSYCHOGRAPHIC CRITERIA: AN ESSAY ON THE MAIN PSYCHOGRAPHIC THEORETICAL APPROACHES AND ITS RELATIONSHIP WITH PERFORMANCE CRITERIA
This article is a theoretical essay that has the overall aim to identify and analyze the most striking features of the criterion of market segmentation through psychographic, and to establish a parallel between behavioral targeting. In terms of methodology, literature review and an exploratory (seco...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Nacional de Misiones
2015-01-01
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| Series: | Visión de Futuro |
| Online Access: | http://revistacientifica.fce.unam.edu.ar/index.php?option=com_content&view=article&id=388:market-segmentation-by-psychographic-criteria&catid=160:2014-12-15-19-54-51&Itemid=84 |