Push and Pull Policy in Market-Driven Management
Push and pull policies identify the different logics that underpin the relationship between a business and its final demand. Push policy refers to the development of processes that emanate from the company and go towards the market, while pull policy refers to processes that start from the market an...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2008-06-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/index.php/sym/article/view/9320 |