Familiarity trumps playfulness: Exploring children’s preferences for playful design of vegetables
Vegetable-based food and drink products are becoming more popular in the United States with increased awareness of health benefits as well as their positive environmental impact. Yet, there is a lack of attention in marketing these healthy vegetable food products to children, particularly in compari...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Intellect
2020-12-01
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| Series: | International Journal of Food Design |
| Online Access: | https://www.ingentaconnect.com/content/10.1386/ijfd_00009_1 |