A fast neural signature of motivated attention to consumer goods separates the sexes

A fast neural signature of motivated attention to consumer goods separates the sexes

Emotional stimuli guide selective visual attention and receive enhanced processing. Previous event related potential studies have identified an early (>120 ms) negative potential shift over occipito-temporal regions (Early Posterior Negativity, EPN) presumed to indicate the facilitated proces...

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Bibliographic Details
Main Authors: Markus eJunghöfer, Johanna eKissler, Harald T Schupp, Christian ePutsche, Ludger eElling, Christian eDobel
Format: Article
Language:English
Published: Frontiers Media S.A. 2010-09-01
Series:Frontiers in Human Neuroscience
Subjects:
Attention
EEG
emotion
MEG
neuroeconomics
consumer goods
Online Access:http://journal.frontiersin.org/Journal/10.3389/fnhum.2010.00179/full

Internet

http://journal.frontiersin.org/Journal/10.3389/fnhum.2010.00179/full

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