Quantitative Analysis of Diffusion in Bursting Phenomena:
When a movement occurs on the Internet, it often affects the real world. For example, “buzz,” as a positive phenomenon, and “flames,” as a negative one. Therefore, it is important to understand social phenomena on the Internet for social marketing. However, large scale diffusion events on the net ma...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2021-03-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/4/40_2021.016/_html/-char/en |