Building corporate image through social media: role of impression management
The study investigated impression and corporate image management through a qualitative analysis that included three social networking platforms (Instagram, Twitter, and Facebook). Four hundred-seven users of Egyptian telecommunications services participated. They used four service providers: Telecom...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Entrepreneurship and Sustainability Center
2023-09-01
|
| Series: | Entrepreneurship and Sustainability Issues |
| Online Access: | https://jssidoi.org/jesi/article/1107 |