FACTORS INFLUENCING STUDENTS CHOICE OF FAST FOOD RESTAURANTS

FACTORS INFLUENCING STUDENTS CHOICE OF FAST FOOD RESTAURANTS

The global expansion of fast food consumption habits and the consequent change in the competitive environment led to greater market research and the targeting of consumer groups. On the other hand, the growth of the market and the increase in the number of fast food restaurants have encouraged cons...

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Bibliographic Details
Main Authors: Ivana Blešić, Jovanka Popov-Raljić, Tatjana Pivac, Milan Ivkov
Format: Article
Language:English
Published: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2018-01-01
Series:Ekonomika Poljoprivrede (1979)
Subjects:
fast food restaurants, consumer behavior, students
Online Access:https://www.ea.bg.ac.rs/index.php/EA/article/view/20

Internet

https://www.ea.bg.ac.rs/index.php/EA/article/view/20

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