Research on the Product Positioning Strategy of the Independent Seller under Platform Encroachment
The platform owner promotes the transaction between independent sellers and consumers, while entering the marketplace of independent sellers to compete with them for consumers. Faced with the threat of platform encroachment, independent sellers establish their own competitive advantages through ex a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-01-01
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| Series: | Systems |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-8954/12/1/36 |