Star Wars: The Force Awakens [the Western Pleasure Principle]
It is difficult to identify the contradictions that serve as the foundation for value propositions in the cultural branding model. To address this, I propose the use of psychoanalysissto analyze market- and cultural-level collectives. To demonstrate, I analyze a recent installment in the popular fil...
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| Format: | Article |
| Language: | English |
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University of Pittsburgh
2019-09-01
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| Series: | CINEJ Cinema Journal |
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| Online Access: | http://cinej.pitt.edu/ojs/index.php/cinej/article/view/216 |