UTAUT 2 (UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY-2) AND TRUST INTEGRATION MODEL TOWARDS BEHAVIORAL INTENTION TO CONTINUE, WILLINGNESS TO RECOMMEND, AND LEVEL OF USE
This research uses the integration model of UTAUT 2 and Trust by testing the constructs of Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, Hedonic Motivation, Habit, Price Value, and Trust as forming Behavioral Intention to Continue and their implications for Wil...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Bacău
2023-12-01
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| Series: | Studies and Scientific Researches: Economics Edition |
| Subjects: | |
| Online Access: | http://sceco.ub.ro/index.php/SCECO/article/view/558 |