Framing as a tool of influencer marketing in the management of marketing communications and brand representation
Topicality of the selected issue is due to the change in the orientation of brand communications in the information space from rational economic goals and values to behavioral economic ones, as well as the probability of incorrect decoding of the information message by the recipient of the informati...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Simon Kuznets Kharkiv National University of Economics
2022-08-01
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| Series: | Економіка розвитку |
| Subjects: | |
| Online Access: | https://ecdev.com.ua/journals/t-21-3-2022/p-fryeyming-yak-instrumyent-markyetingu-vplivu-v-upravlinni-markyetingovimi-komunikatsiyami-ta-ryepryezyentativnistyu-bryendu-p |