The Effect of Social Commerce Capabilities on Customers' Attitude to Ward Buying by the Mediator Role of Trust (Case Study: Instagram Users)
Social commerce has been very much considered, due to the advancement of technology, the need to high-speed communication, and transactions. The aim of his research is to explore the effects of social commerce capabilities on consumers’ attitude towards purchasing, regarding trust as the mediating v...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2017-04-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_62322_1235790ade5dd9e0b2208312ae442f82.pdf |