An investigation on the use of digital marketing towards the customer satisfaction and brand loyalty of hotels/ restaurants sector in Saudi Arabia
The goal of this study is to evaluate the way digital marketing (DM) works in increasing customer satisfaction (CS) and brand loyalty (BL) at the Saudi Arabian Restaurants. The study uses 7 variables for analysis such as Service quality satisfaction (SQS) Digital engagement satisfaction (DE...
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| Format: | Article |
| Language: | English |
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Growing Science
2023-01-01
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| Series: | International Journal of Data and Network Science |
| Online Access: | http://www.growingscience.com/ijds/Vol7/ijdns_2023_134.pdf |