DYNAMIC DECISION-MAKING FRAMEWORK FOR EVALUATING THE MARKET POTENTIAL AND SUCCESS OF INNOVATIVE STARTUPS ON THE BASIS OF A MARKETING RESEARCH APPROACH USING R

DYNAMIC DECISION-MAKING FRAMEWORK FOR EVALUATING THE MARKET POTENTIAL AND SUCCESS OF INNOVATIVE STARTUPS ON THE BASIS OF A MARKETING RESEARCH APPROACH USING R

Currently, the world is highly dependent on technological advancements and innovations (TAI) being the key driver of economic growth, competitiveness, and overall societal progress. And high-tech startups are at the forefront of TAI, developing new products and services that meet the growing needs...

Descrizione completa

Dettagli Bibliografici
Autori principali:	OLEKSII KOFANOV, OLEKSANDR ZOZULOV, SERGII SOLNTSEV, KATERYNA BAZHERINA
Natura:	Articolo
Lingua:	English
Pubblicazione:	Universytet imeni Alfreda Nobelya 2023-06-01
Serie:	Akademičnij Oglâd
Soggetti:	startup marketing marketing research startup management r programming analytic hierarchy process rstudio innovations marketing
Accesso online:	https://acadrev.duan.edu.ua/images/PDF/2023/2/15.pdf

Documenti analoghi

The Main Problems and Prospects for the Development of the Startup Market in Ukraine
di: Ivanchenko Nadiia O., et al.
Pubblicazione: (2020-04-01)

Successful development of startups as a global trend of innovative socio-economic transformations
di: Oleksii Kofanov, et al.
Pubblicazione: (2018-07-01)

Specifics of Marketing Activities for the Development of a Startup
di: Bielikova Nadiia V., et al.
Pubblicazione: (2023-09-01)

THE CONCEPT OF MULTI-LEVEL MARKETING FOR INNOVATIVE STARTUP
di: B. Tokarev
Pubblicazione: (2017-03-01)

THE CONCEPT OF MULTI-LEVEL MARKETING FOR INNOVATIVE STARTUP
di: B. Tokarev
Pubblicazione: (2019-02-01)

Enhancement of the market attractiveness and success of startups on the circular economy and sustainability principles
di: Oleksii Kofanov, et al.
Pubblicazione: (2024-06-01)

STARTUP MARKETING STRATEGY TO ATTRACT VENTURE CAPITAL AT THE AGE OF DIGITALIZATION
di: Olena Kanishchenko, et al.
Pubblicazione: (2020-10-01)

The Impact of Digital Marketing Tools on the E-Reputation of Startups in Algeria
di: Ghozlan TELILANI, et al.
Pubblicazione: (2025-02-01)

MARKETING FOR SEED-STAGE INNOVATIVE STARTUP
di: B. Tokarev
Pubblicazione: (2018-02-01)

Designing the pattern of causes and consequences in the implementation of digital marketing strategies in successful Iranian startups with Mixed method Research
di: sepideh Moradi ziba, et al.
Pubblicazione: (2023-12-01)

Entrepreneurial Marketing and Entrepreneurial Financing Practices: Case Studies of Student Startups in Indonesia
di: Zaki Ahmad, et al.
Pubblicazione: (2025-01-01)

Marketing approach to scaling the business of an innovative startup
di: G. L. Azoev, et al.
Pubblicazione: (2023-11-01)

Navigating Uncertainty: Adaptive Strategies for Early Stage Startup Success in Dynamic Markets
di: E. D. Pavlyukevich
Pubblicazione: (2024-08-01)

Development of Creatorku Application for Managing Digital Influencer Portfolios using Lean Startup Approach
di: Muhammad Husni Tamiri, et al.
Pubblicazione: (2025-01-01)

Market Channels of Technology Startups that Internationalize Rapidly from Inception
di: Simar Yoos
Pubblicazione: (2012-10-01)

The Strategic Development of Startups in an Innovative Environment
di: Prokhorova Viktoriia V., et al.
Pubblicazione: (2023-09-01)

MARKETING FOR INNOVATION STARTUP PRE-SEED STAGE
di: B. Tokarev
Pubblicazione: (2018-01-01)

The Determinants of Success and Divergent Aspects of the Startup Companies Development in the Global Business Environment
di: Halakhova Tetiana O., et al.
Pubblicazione: (2021-08-01)

Menstimulasi Para Ibu Anggota Kelompok Pengajian Menjadi Startup
di: Shofia Amin, et al.
Pubblicazione: (2021-11-01)

BUSINESS MODEL OF INNOVATIVE PRODUCT STARTUP
di: B. Tokarev
Pubblicazione: (2018-11-01)

ALGORYTHM OF MARKETING DECISION MAKING
di: Н. В. Юдіна
Pubblicazione: (2022-06-01)

Validation of Challenges for the Development of the Marketing Plan for Startups Considering the Post-COVID-19 Reality: An Exploratory Analysis of the Brazilian Context Using Lawshe’s Method
di: Ana Carla Magalhães Nascimento, et al.
Pubblicazione: (2023-08-01)

Discovering Success Factors in the Pioneering Stage of a Digital Startup
di: BINOWO Kenedi, et al.
Pubblicazione: (2023-02-01)

STARTUP IN SECONDARY EDUCATION AS A STIMULUS FOR THE LABOUR MARKET
di: Jerzy DYCHAŁA
Pubblicazione: (2015-07-01)

INNOVATIVE PRODUCT STARTUP BUSINESS MODEL
di: B. Tokarev
Pubblicazione: (2018-09-01)

The impact of dynamic marketing capabilities on startup performance: A case of business incubators in Jordan
di: Hamza Salim Khraim
Pubblicazione: (2024-02-01)

Understanding the startup’s intention of digital marketing’s learners: An application of the theory of planned behavior (TPB) and technology acceptance method (TAM)
di: Pham Thi Phuong Dung, et al.
Pubblicazione: (2023-12-01)

The Pathway to Startup Success: A Comprehensive Systematic Review of Critical Factors and the Future Research Agenda in Developed and Emerging Markets
di: Yenus Muhammed Argaw, et al.
Pubblicazione: (2024-12-01)

Tourism Startups: a spearhead for internal tourism in ALGERIA (Case of the Startup Nbatou)
di: Tekfi Saliha, et al.
Pubblicazione: (2019-06-01)

The relationship between factors affecting the development of industrial startups using methodology Fuzzy cognitive mapping
di: Mirmahmood Naghibi, et al.
Pubblicazione: (2025-02-01)

An Empirical Test of An Analytical Framework for Evaluation of Different Corporate-Startup Collaboration Models
di: Annika Steiber, et al.
Pubblicazione: (2020-11-01)

Business Resilience for Small and Medium Enterprises and Startups by Digital Transformation and the Role of Marketing Capabilities—A Systematic Review
di: Hamed Hokmabadi, et al.
Pubblicazione: (2024-06-01)

Startup valuation reassessed: against celebrity, sustainability and state intervention
di: Christian Hugo Hoffmann
Pubblicazione: (2023-05-01)

Female-Owned Innovative Startups in Italy: Status Quo and Implications
di: Paola Paoloni, et al.
Pubblicazione: (2018-10-01)

The importance of startups for construction of innovative economies
di: Joanna Szarek, et al.
Pubblicazione: (2018-10-01)

The importance of startups for construction of innovative economies
di: Joanna Szarek, et al.
Pubblicazione: (2018-09-01)

The importance of startups for construction of innovative economies
di: Joanna Szarek, et al.
Pubblicazione: (2018-10-01)

The importance of startups for construction of innovative economies
di: Joanna Szarek, et al.
Pubblicazione: (2018-10-01)

Shaping Startup Culture in Croatia: The Role of Internal Marketing in Fostering Growth
di: Palić Mirko, et al.
Pubblicazione: (2023-12-01)

Financing Strategies of Startups
di: Mahin Rahimpour, et al.
Pubblicazione: (2021-03-01)