HOW COULD THE BUYERS BE ENTHUSIASTIC TOWARDS THE PRODUCTS OF BAGUS DISCOVERY MANAGEMENT COMPANY?: WINNING MARKET SEGMENT IN BBTF

Bali beyond Travel Fair (BBTF) is an annual national tourism agenda as a business-to-business event for local travel industry players to sell travel packages to foreign buyers. As one of the sellers in the annual event, Bagus Discovery Management Company (BDMC) that manage Nusa Dua Bali Tours &...

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Bibliographic Details
Main Authors: Gede Ginaya, I Gede Mudana, Ni Nyoman Sri Astuti, Nyoman Mastiani Nadra, Ni Made Rai Sukmawati
Format: Article
Language:English
Published: Politeknik Negeri Bali 2018-12-01
Series:International Journal of Applied Sciences in Tourism and Events
Online Access:http://ojs.pnb.ac.id/index.php/IJASTE/article/view/1181