Moderating impact of billboard location and quality on the relationship between advertisement elements and its goals
The study aims to detect the relative impact of the basic advertising elements on attaining advertisement objectives. It also seeks to determine if the location and quality of billboards have an essential moderating impact on the effectiveness of advertising elements concerning their ability to achi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2022-04-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16395/IM_2022_02_Altrjman.pdf |