Strategic and Operative Marketing Controlling
In uncertain economic situations, profit-seeking corporations work under constant pressure of efficiency. As a consequence, importance of evaluation is extending to such corporate areas, e.g. marketing which used to be fairly subjective, according to our past knowledge. Corporate leaders have recog...
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| Format: | Article |
| Language: | English |
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University of Miskolc
2013-01-01
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| Series: | Theory, Methodology, Practice |
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| Online Access: | https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1439 |