Development of a Comprehensive Framework for Marketing Performance Assessment Using Meta-Synthesis Approach: a Study in Iran Banking Industry
In this study we have investigated the marketing keyperformance indicators and also attempted to develop a tool formeasuring the marketing performance in the banking industry. For thispurpose we have used meta-synthesis method for extracting indicators ofmarketing performance from available qualitat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2014-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_50719_f9d4ce2f60e5c9819e56fec560dd5a38.pdf |