International Marketing. Theory and Practice
Marketing is a universal economic activity present in all human societies, regardless of the political, social and economic system in a certain country. It represents the mechanisms through which the continuously changing needs of clients are identified, anticipated and satisfied. Thus, market...
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| Format: | Article |
| Language: | English |
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Academy of Economic Studies of Bucharest
2012-06-01
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| Series: | Amfiteatru Economic |
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| Online Access: | http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1147 |