The Consumer of Social Media. An Intergenerational Approach
Based on generations’ cohort theory, the purpose of this study is to study the social media consumer persona from an intergenerational perspective: by comparing the last three adult generations: X, Y and Z. In order to create the consumer persona of each generation we decided to use the Cattell 16...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2022-09-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | https://stec.univ-ovidius.ro/html/anale/RO/2022-2/Section%204/21.pdf |