Sound System and Noise as Essential Elements of Visual Merchandising in Selected Retail Chains in the Slovak Republic
Music is an inherent element of visual merchandising tools. It can affect not only the amount of time spent on shopping, but also the overall satisfaction of customers at the point of sale. Nevertheless, it is essential to find the right compromise between the combination of music genres and basic f...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Mendel University, Brno
2015-11-01
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| Series: | European Journal of Business Science and Technology |
| Subjects: | |
| Online Access: | https://ejobsat.cz/artkey/ejo-201501-0002_sound-system-and-noise-as-essential-elements-of-visual-merchandising-in-selected-retail-chains-in-the-slovak-re.php |