A comparative analysis of the ticket purchase behaviour of live theatre attendees versus film theatre attendees.
Afrikaans live theatre and Afrikaans film theatre often make use of the same actors, writers and producers; and the sustainability of these industries are dependent on the ticket purchases of a very specific and selective market segment. The purpose of this article was therefore to firstly determine...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2016-07-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_34_vol_5__3__final.pdf |