The Impact of Impulsive Consumption on Supply Chain in the Live-Streaming Economy

The Impact of Impulsive Consumption on Supply Chain in the Live-Streaming Economy

Live e-commerce is an emerging business model in one form of which online influencers sell goods through live-streaming platforms. In this paper, we develop a live e-commerce supply chain pricing model with online influencers as retailers, with which we investigate the effects of consumers&#x201...

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Bibliographic Details
Main Authors: Yong Jiang, Huan Cai
Format: Article
Language:English
Published: IEEE 2021-01-01
Series:IEEE Access
Subjects:
Impulsive consumption
influencer
live economy
live-streaming supply chain management
streaming media
Online Access:https://ieeexplore.ieee.org/document/9386056/

Internet

https://ieeexplore.ieee.org/document/9386056/

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