Impact of Store Image Dimensions on Shopper’s Attitude, Perceived Value, and Purchase Intention
The Indian retail industry is witnessing transformation from unorganized to an organized one. The changing and vibrant retail industry poses significant challenges to the retailers to withstand in the competition and to have their business organized. This research work provides an insight over the o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2021-02-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244021994824 |