Impact of Store Image Dimensions on Shopper’s Attitude, Perceived Value, and Purchase Intention
The Indian retail industry is witnessing transformation from unorganized to an organized one. The changing and vibrant retail industry poses significant challenges to the retailers to withstand in the competition and to have their business organized. This research work provides an insight over the o...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2021-02-01
|
| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244021994824 |
| _version_ | 1818949959473430528 |
|---|---|
| author | K. Balaji R. Maheswari |
| author_facet | K. Balaji R. Maheswari |
| author_sort | K. Balaji |
| collection | DOAJ |
| description | The Indian retail industry is witnessing transformation from unorganized to an organized one. The changing and vibrant retail industry poses significant challenges to the retailers to withstand in the competition and to have their business organized. This research work provides an insight over the organized supermarket store image factors and its impact on shoppers’ perspective. This research work connects the store image attributes dimension and its impact on shoppers’ attitude to predict their in-store behavior in retail context. The researcher attempts to create a model by relating the mentioned variables through an extensive literature review. The model has been tested empirically. Confirmatory factor analysis (CFA) and Path analysis confirms that the store attributes dimension impacts shoppers’ attitude which in turn determines the perceived value. Further it confirms that perceived value determines the purchase intention among shoppers in a supermarket outlet. |
| first_indexed | 2024-12-20T09:10:59Z |
| format | Article |
| id | doaj.art-6f1003ec81ab4ab49a863a4da90f2bc9 |
| institution | Directory Open Access Journal |
| issn | 2158-2440 |
| language | English |
| last_indexed | 2024-12-20T09:10:59Z |
| publishDate | 2021-02-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | SAGE Open |
| spelling | doaj.art-6f1003ec81ab4ab49a863a4da90f2bc92022-12-21T19:45:34ZengSAGE PublishingSAGE Open2158-24402021-02-011110.1177/2158244021994824Impact of Store Image Dimensions on Shopper’s Attitude, Perceived Value, and Purchase IntentionK. Balaji0R. Maheswari1Surya Group of Institutions, Villupuram, IndiaIFET College of Engineering, Villupuram, IndiaThe Indian retail industry is witnessing transformation from unorganized to an organized one. The changing and vibrant retail industry poses significant challenges to the retailers to withstand in the competition and to have their business organized. This research work provides an insight over the organized supermarket store image factors and its impact on shoppers’ perspective. This research work connects the store image attributes dimension and its impact on shoppers’ attitude to predict their in-store behavior in retail context. The researcher attempts to create a model by relating the mentioned variables through an extensive literature review. The model has been tested empirically. Confirmatory factor analysis (CFA) and Path analysis confirms that the store attributes dimension impacts shoppers’ attitude which in turn determines the perceived value. Further it confirms that perceived value determines the purchase intention among shoppers in a supermarket outlet.https://doi.org/10.1177/2158244021994824 |
| spellingShingle | K. Balaji R. Maheswari Impact of Store Image Dimensions on Shopper’s Attitude, Perceived Value, and Purchase Intention SAGE Open |
| title | Impact of Store Image Dimensions on Shopper’s Attitude, Perceived Value, and Purchase Intention |
| title_full | Impact of Store Image Dimensions on Shopper’s Attitude, Perceived Value, and Purchase Intention |
| title_fullStr | Impact of Store Image Dimensions on Shopper’s Attitude, Perceived Value, and Purchase Intention |
| title_full_unstemmed | Impact of Store Image Dimensions on Shopper’s Attitude, Perceived Value, and Purchase Intention |
| title_short | Impact of Store Image Dimensions on Shopper’s Attitude, Perceived Value, and Purchase Intention |
| title_sort | impact of store image dimensions on shopper s attitude perceived value and purchase intention |
| url | https://doi.org/10.1177/2158244021994824 |
| work_keys_str_mv | AT kbalaji impactofstoreimagedimensionsonshoppersattitudeperceivedvalueandpurchaseintention AT rmaheswari impactofstoreimagedimensionsonshoppersattitudeperceivedvalueandpurchaseintention |