Effective Marketing Strategies in Health Services: Systematic Literature Review

This research aims to review existing literature on effective marketing strategies for marketers in today’s healthcare institutions. This paper reflects a systematic literature review. Selected articles were analyzed using a descriptive statistical approach to see research trends in this topic. Foll...

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Bibliographic Details
Main Authors: Andri Nur RAHMAN, NURYAKIN, Firman PRIBADI
Format: Article
Language:English
Published: Sprint Investify 2022-07-01
Series:Expert Journal of Marketing
Subjects:
Online Access:https://marketing.expertjournals.com/23446773-1007/