Factors Affecting the Adoption of Social Media as a Marketing Tool: A Case Study of Turkish Small and Medium-Sized Enterprises Operating in Textile Manufacturing Sector
Within the previous years, Social media has been growing as crucial source of competitive advantage for most business organizations, especially small and medium-sized businesses (SME). Recently, researchers have been widely focusing on social media adoption in developed and developing countries....
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
Gazi Unversity
2018-08-01
|
Series: | Yönetim, Ekonomi ve Pazarlama Araştırmaları Dergisi |
Subjects: | |
Online Access: | https://www.yepad.org/2018/cilt.2_sayi.4_makale03.pdf |