Factors Affecting the Adoption of Social Media as a Marketing Tool: A Case Study of Turkish Small and Medium-Sized Enterprises Operating in Textile Manufacturing Sector
Within the previous years, Social media has been growing as crucial source of competitive advantage for most business organizations, especially small and medium-sized businesses (SME). Recently, researchers have been widely focusing on social media adoption in developed and developing countries....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Gazi Unversity
2018-08-01
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| Series: | Yönetim, Ekonomi ve Pazarlama Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://www.yepad.org/2018/cilt.2_sayi.4_makale03.pdf |