Social Marketing Approach In Health Care: A Review Study

Social Marketing Approach In Health Care: A Review Study

Background and objective:Social marketing has been utilized in recent years to influence health behaviors. This paper reviews available experiences in applying social marketing in health research and aims to explore the extent of its application, methods of application and the reported success rate...

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Bibliographic Details
Main Authors: Hassan Rezaei-Pandari, Nastaran Keshavarz-Mohammadi
Format: Article
Language:fas
Published: Iranian Association of Health Education and Health Promotion 2014-08-01
Series:آموزش بهداشت و ارتقاء سلامت ایران
Subjects:
social marketing
health behavior
behavior change
health
review study.
Online Access:http://journal.ihepsa.ir/article-1-146-en.html

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