A Study on Green Consumer Segmentation Based on Socio-Demographics and Behavioral Responses
In the 21st century, green consumer behavior, playing one of the core roles of sustainability, is still an important issue to green-related stakeholders. Because one of the major objectives of green-consumer research is an improvement of behaviors aligned with greening, this paper revisited socio-de...
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| Format: | Article |
| Language: | English |
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Korean Marketing Association
2015-04-01
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| Series: | Asia Marketing Journal |
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| Online Access: | https://amj.kma.re.kr/journal/vol17/iss1/1/ |