The role of digital marketing channels on consumer buying decisions through eWOM in the Jordanian markets

As a result of the advanced technological development, the businesses operations have been involved within modern marketing activities to promote their products and services. This study highlights the role of key various digital marketing channels. The study addressed the role of digital ma...

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Bibliographic Details
Main Authors: Barween Al Kurdi, Muhammad Alshurideh, Iman Akour, Haitham M. Alzoubi, Bader Obeidat, Ahmad AlHamad
Format: Article
Language:English
Published: Growing Science 2022-01-01
Series:International Journal of Data and Network Science
Online Access:http://www.growingscience.com/ijds/Vol6/ijdns_2022_93.pdf