The role of digital marketing channels on consumer buying decisions through eWOM in the Jordanian markets
As a result of the advanced technological development, the businesses operations have been involved within modern marketing activities to promote their products and services. This study highlights the role of key various digital marketing channels. The study addressed the role of digital ma...
Main Authors: | , , , , , |
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Format: | Article |
Language: | English |
Published: |
Growing Science
2022-01-01
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Series: | International Journal of Data and Network Science |
Online Access: | http://www.growingscience.com/ijds/Vol6/ijdns_2022_93.pdf |