Image and Risk Perception of Mozambique as a Tourism Destination: A Segmentation Study

Tourism has been recognised as one of the main industries in the world. It creates opportunities for developing tourism destinations; however, it also requires adaptation to new challenges in constant evolution. In this context, there is a continuous need to identify and explore new tourism markets...

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Bibliographic Details
Main Authors: Mariamo Amade Abdula, Zélia Breda, Celeste Eusébio
Format: Article
Language:English
Published: AfricaJournals 2022-01-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_8_10_6_1828-1847.pdf