BANKRUPTCY DIAGNOSIS AS THE ELEMENT OF STRATEGIC MANAGEMENT OF THE ENTERPRISES MARKETING ACTIVITY
Abstract. The article is aimed at the forming approaches for the estimated probability of bankruptcy in the system of strategic management of marketing activity which serves as a tool for coordinating production and distribution of goods and services based on the customer needs, market characterist...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
FINTECH Alliance LLC
2022-03-01
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| Series: | Фінансово-кредитна діяльність: проблеми теорії та практики |
| Subjects: | |
| Online Access: | https://fkd.net.ua/index.php/fkd/article/view/3597 |