Maternal Ideology in an MTN® Advertisement: Analysing Socio-Semiotic Reality as a Campaign for Peace
It seemed that the issue of maternal ideology as a device to curb social menaces has not attracted scholars. Thus, the study examined the use of maternal ideology in mobile telephone network (MTN®) as a means of influencing recipients against vices instead of the primary assignment of the product ad...
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| Формат: | Статья |
| Язык: | English |
| Опубликовано: |
National Research University Higher School of Economics
2017-12-01
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| Серии: | Journal of Language and Education |
| Предметы: | |
| Online-ссылка: | https://jle.hse.ru/article/view/7138/8240 |