An Examination of Motivation and Identification of Football Fans
This study examined the fans motivation to attend the National Football League (NFL) games and how it relates to fan identification. Data from 158 fans who attended regular season games in a Midwestern city in the United States were analyzed using regression to determine the degree to which fan iden...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Georgia Southern University
2018-03-01
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| Series: | Journal of Applied Marketing Theory |
| Online Access: | https://digitalcommons.georgiasouthern.edu/jamt/vol8/iss1/2 |