Competitive Position and Business Strategy of Sugar Cane Plantation Company (Case Study PTPN X Surabaya)

This research aims to analyze the position of PTPN X in the sugar industry map in Indonesia and to analyze the priority of business strategy that can be implemented by PTPN X. Data analysis methods used are descriptive analysis, SWOT analysis and Analitycal Hierarchy Process (AHP). The results of th...

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Bibliographic Details
Main Authors: Kahiyang Ayu, Arief Daryanto, Hendro Sasongko
Format: Article
Language:English
Published: Bogor Agricultural University 2018-11-01
Series:Jurnal Manajemen & Agribisnis
Online Access:http://journal.ipb.ac.id/index.php/jmagr/article/view/18370